For the City of Philadelphia’s Fraud Guard division, I created a hero poster that served as the master design foundation for a full suite of marketing materials, including door hangers, keychains, and collateral. The challenge was to replace their previous flyer - which was dull and easily overlooked - with a design that balanced visual appeal with clear information hierarchy while remaining consistent with the city’s existing brand guide. My solution established a cohesive, trustworthy, and authoritative visual system-anchored by bold typography and a confident layout that could be consistently applied across all touchpoints, transforming a mundane city service notice into a recognizable and attention-grabbing brand presence.